Memes are one of the few image types where the file is genuinely disposable — you post it, it gets a laugh, nobody opens it again. That makes them ideal to compress hard. But memes are also the worst case for aggressive compression: the whole joke usually lives in one line of small white text on a busy screenshot. Crush the file too far and the caption turns into grey soup, which kills the post. Most platforms where memes travel — Discord, Reddit, WhatsApp, email — cap uploads somewhere between 8MB and 25MB, and a folder of phone-saved memes clears that faster than you would expect. Compress the batch in the browser, export one ZIP, and everything goes up.\n\nThe sweet spot is high compression with the caption still crisp. Memes are mostly flat colour and text, so they hold up far better than photos at the same file size — the trick is checking one meme at full zoom before you download the set.